Analytics Overview 📊
By reviewing your Analytics Report, you can gain valuable insights into how recipients interact with your Smore newsletters, and use these insights to boost engagement.
The Analytics feature shows you who is viewing your newsletter, how they discovered it, and how they’re engaging with its content. Understanding this information helps you better plan and promote future newsletters.
💡 Pro tip: For the most accurate results, email your newsletter through Smore’s mailing feature rather than sharing a link through your own email client.
On the right side of the Editor, the Show Analytics button will activate once your newsletter has been published. Keep in mind:
Premium users: Data appears after your newsletter receives at least 1 view. Free users: Data appears after you receive 30 views.
This article will provide an overview of the following topics:
Total Visitors
Located in the upper-left corner, the Views counter shows how many times your newsletter has been viewed since it was published.
⚠️ Note: Each visit is counted as a unique view, even if it’s the same person opening your newsletter multiple times (including yourself).
Traffic Sources
Under Total Visitors, you’ll find traffic sources, such as Facebook, Twitter, Direct, and Smore. These indicate how people discovered your newsletter.
👉 Learn more about Traffic Sources here.
Interactions
On the right-hand side of the overview, the Interaction section displays how readers are engaging with your links, buttons, and other clickable elements.
See how many recipients interacted with each element. Click on a section for more detailed performance results.
A more detailed Interactions tab also shows exactly how each source performed.
Email Deliveries
In the Email Deliveries tab, you can:
Confirm who received your newsletter via email. Track whether recipients received, opened, or clicked your newsletter. See any delivery failures.
Premium users: Unlimited access. Free users: Limited to 5 emails.
👉 Learn more about the Email Report here.
Location
The Location tab shows where in the world your readers are viewing your newsletter.
RSVPs
If your newsletter includes an event, the RSVP tab lists who is attending, along with their names and email addresses.
Contact Requests
The Contact Requests tab shows which recipients reached out to you directly via message.
FAQs
Q: Can I see who liked my newsletter?
A: Not at this time. While this feature isn’t currently available, we understand how valuable it would be and are considering it for the future.
Q: Can I see exactly who read my newsletter?
A: If you emailed your newsletter using Smore’s mailing feature, you can see who opened the email in the Email Report. Outside of this report, it’s not possible to see exactly who read your newsletter.
💡 We recommend checking Traffic Sources to learn where your readers are coming from.
Q: Can I export the Analytics Report?
A: At this time, only the Email Report can be exported. To do so, go to Email Deliveries and click Export to Excel.
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