Notify messages sent from the district or school level can be classified as either emergency or non-emergency. But which should you choose in order to get the best delivery rates? Here's your guide.
Only accounts with district-level permissions can send emergency messages.
Hopefully, this is a message type you won't have to send frequently. Examples of emergency messages are: imminent bad weather, immediate school closing, active shooter or active shooter drills.
We want to ensure emergency school district messages are sent with the utmost urgency, so we've notified the major cell phone carriers that our short code 939393 will be used ONLY for school emergencies. This ensures messages are sent as quickly as possible, without delay (in a matter of seconds).
NOTE: There is no opt-out option for emergency messages.
Hopefully, the majority of your mass messages will be non-emergencies. Examples include: announcements for pep rallies, PTO meetings, free dress days, special calendar events, report cards, sporting events, spirit week, etc.
These messages are sent via a long code (for example: 601-555-1234). Each district using Notify will have a pool of numbers from which messages will send. This ensures messages are less likely to be marked as 'spam' from the cell carriers. Messages are sent within a matter of minutes to hours, rather than seconds. (Example: a message sent to 60,000 recipients can take up to 180 minutes. Most messages will be delivered in a matter of minutes.)
NOTE: Recipients can opt-out of non-emergency messages.